Individual Giving


Delivering the Support Needed

Individual Giving

The British public are some of the most generous per capita in the world. Individual giving is therefore by far the largest source of voluntary income to good causes. But, with so many charities competing for donations, it is important to have the right message and the right approach to ensure that your good cause is getting the attention it deserves.

We can work with you to help ensure clear and compelling messaging and to identify the most effective channels to secure public funds. Where appropriate, we help develop strategies and implement individual campaigns, while also providing guidance to ensure that this is done in a way that meets the values and budgets of your organisation. And we work with you to develop ways to turn individual donors into regular givers, and how to seek to generate legacies and in an appropriate and sensitive manner.

Venture is not a creative agency; we don’t devise brands or create adverts but we can help you broker pro bono thinking and beneficial rates with leading professionals across the creative industries. Crucially we know how to work with agencies to develop brand and concepts that work.

We Can:

  • Craft an effective ‘donor journey’.
  • Create compelling messaging and materials.
  • Identify the best donations methods.
  • Plan and implement specific campaigns.
  • Generate and analyse data analytics.
  • Promote greater planned giving.

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