Getting You Heard
Reaching Potential Supporters
The strength of a not-for-profit’s marketing strategy is crucial to its success in gaining public support. With a well-researched, well targeted approach, strong consistent voice and great products it is possible to cut through a very crowded market place and gain the awareness and emotional buy-in required from potential ‘customers’.
We help organisations of all sizes to translate their powerful cause into a clear strategy, built on a strong brand, with well-founded plans and effective campaigns. We help to define target markets, selling points and goals and develop clear messaging that speaks in the language of the organisation, not marketing jargon. We also establish metrics for tracking and measuring the effectiveness of marketing campaigns, so we can evaluate and make adjustments along the way.
- Assess the market and identify your target audience.
- Workshops to evaluate your current marketing strategy.
- Defining USPs, goals, messages.
- Establishing budgets, timelines, resources and tools.
- Tracking and measuring.
Selling Your Story
Nothing is ever just the facts. Writing about your campaign, talking about your mission, conveying the heart behind the impact you’re going to make, requires a narrative that harmonises hard facts with emotional resonance. At Venture Associates, we believe that developing and implementing a successful communications …
A strong digital communications strategy provides unique access to a wider audience to either access for fundraising or to promote awareness raising of your good cause. Even a small organisation can now reach a potential audience of millions with the right digital strategy at relatively low cost. At Venture Associates we have run both national …
Creative Design Services
With the right products backed by the right strategy, written with your personality shining through, the final piece of the public facing jigsaw is a strong and appropriate visual identity. That is why we provide our clients with cost-efficient design services through our network to produce powerful collateral than magnifies your message.