Reaching Potential Supporters

Communication

Getting You Heard

Reaching Potential Supporters

The strength of a not-for-profit’s marketing strategy is crucial to its success in gaining public support. With a well-researched, well targeted approach, strong consistent voice and great products it is possible to cut through a very crowded market place and gain the awareness and emotional buy-in required from potential ‘customers’.

We help organisations of all sizes to translate their powerful cause into a clear strategy, built on a strong brand, with well-founded plans and effective campaigns. We help to define target markets, selling points and goals and develop clear messaging that speaks in the language of the organisation, not marketing jargon. We also establish metrics for tracking and measuring the effectiveness of marketing campaigns, so we can evaluate and make adjustments along the way.

We Can:

  • Assess the market and identify your target audience.
  • Workshops to evaluate your current marketing strategy.
  • Defining USPs, goals, messages.
  • Establishing budgets, timelines, resources and tools.
  • Tracking and measuring.

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